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NORTH DEVON MP GETS IT ‘WRONG’ FOR WALLACE AND GROMIT

June 14, 2007 10:05 AM

North Devon MP, Nick Harvey this week joined forces with Oscar winning animated stars Wallace and Gromit to help promote Wrong Trousers Day (WTD) 2007. Nick Harvey MP posed with the life-sized characters to help encourage as many people as possible to get involved with this year's Wrong Trousers Day on Friday 29 June.

Inspired by the animated antics of Wallace and Gromit, Nick posed with the cheese-loving pair in aid of children's hospitals and hospices. Wrong Trousers Day is being held on 29 June and has a sports theme - Get your Kit on. Participants pay £1 for the 'right to look wrong'. On Friday 29 June people across North Devon can help Wallace and Gromit's Children's Foundation to reach their target of 1 million participants by 'Getting their kit on' to raise money and help improve the quality of life for children in hospitals and hospices all around the UK.

The campaign, organised by Wallace & Gromit's Children's Foundation and supported by sanofi-aventis, is also on the look-out for the team sporting the 'wrongest legwear.' Anyone has the chance of going up against wrong trousered celebrities in an online public vote for the dubious honour of the Wrongest Wrong Trousers in the UK.

Nick Harvey is calling on people in North Devon to take part in the event by visiting www.wrongtrousersday.org and registering for a free Wrong Trousers Day fundraising pack.

Nick Harvey says:

"Members of Parliament aren't really known for admitting we're wrong but on this occasion I'm more than happy to wholeheartedly support being wrong on Wrong Trousers Day, Friday 29 June 2007.

"This is great opportunity to wear some really 'wrong trousers' while at the same time raising money for a superb charity. Each year Wallace & Gromit's Children's Foundation raises hundreds of thousands of pounds to provide activities for some of Britain's most poorly children who are undergoing traumatic treatment in hospitals and hospices throughout the UK."

Nick encourages as many people as possible to register on the WTD website:

"I would encourage people here in North Devon to log on to the Wrong Trousers Day website and get involved with the fun!"

Nicola Masters, Director of Wallace and Gromit's Children's Foundation, said:

"A million wrong trousers means £1 million for sick children in the UK. Team up today and get your kit on this Wrong Trousers Day on 29 June, and help us reach the magic million for the kids who need it most.

"Register online today and your £1 will contribute to a better tomorrow for the children we support."

Notes to Editors:

-Since 2003 Wrong Trousers Day has raised around £1 million by encouraging people to wear a 'wrong' pair of trousers and donate £1 to Wallace & Gromit's Children's Foundation, but this year alone they hope to make another £1 million from activities surrounding WTD. The fundraising activities have supported a wide range of initiatives in hospitals and hospices across the country. These include support for art, music therapy, family facilities and comforts, state of the art equipment and much more.

-sanofi-aventis is the lead sponsor of Wrong Trousers Day 2007. sanofi-aventis is one of the world leaders in the pharmaceutical industry, ranking number one in Europe. Backed by a world-class R&D organisation, sanofi-aventis is developing leading positions in seven major therapeutic areas: cardiovascular, thrombosis, oncology, metabolicdiseases, central nervous system, internal medicine and vaccines. Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

-Aardman based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The multi award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent energy and personal commitment of the very special people who make up the Aardman team. The studios work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions.

Contact:

Organisational enquiries: Marie Clements Wallace & Gromit's Children's Foundation: 020 7841 8987

Media enquiries: Simon Cohen, 0845 054 0064 / 0774 574 0013 / simon@globaltolerance.com

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